I admire H&M for their always refreshing new concepts. They really do know how to be a fashionable and inspiring brand! So I was happy to read about their new store concept: & Other Stories. A fashion brand offering women a wide range of shoes, bags, accessories, beauty and ready-to-wear to create their personal style, or story. It's about bringing everything she can wear into one place, focusing on the whole look. Quite modern, but nice!